Getting Ready for Black Friday

November the 27th, for some people this is the last pay day before Christmas and is typically one of the biggest online shopping days of the year. For online retailers, it is a chance to really maximise on those Christmas sales, and often there are stories of servers failing to handle the surge in traffic and this results in lost sales. So, what should you do to make sure your website and server(s) are up to dealing with the potential spike in traffic and orders?

Server Monitoring

One of the first things we do when starting to manage a server on behalf of a customer is to install our server monitoring solution. This will allow us to monitor in real time such things as:

  • Server Availability
  • Processor Load
  • Memory Usage
  • Disk Space
  • Website availability
  • Packages requiring updates

This gives us a good idea of how your server is currently performing, and is the starting point for making improvements.

Website Security

An SSL certificate is essential to give your customers confidence that their orders and payment details are being processed securely. Does your website have an SSL certificate? If so, when does it expire? At n-Coders, web security is at the heart of our business and we are experts in both finding and fixing security vulnerabilities.

Email Delivery

It maybe something that you have not considered, but how well is your email server configured? Are the emails coming from your server being treated as spam? We can measure this and configure your mail server to improve the delivery rate.

Website Stress Testing

We can simulate a large number of clients to your website to assess how your website performs under a heavy load. As part of our stress testing we measure:

  • Response time The average time it took to deal with each user’s request.
  • Transaction rate The average number of transactions the server was able to handle per second.
  • Concurrency The average number of simultaneous connections to your web server.

These results will then allow us to optimise your web and database server configuration settings to give the best possible performance. We can also install and configure web accelerators to lighten the load on your server. If you are expecting customers in the thousands, then we can manage your load balancing to ensure that the load is spread across multiple servers.

Be ready for Black Friday, call n-Coders

If you would like help in understanding how your website and servers are performing, then give us a call on 01209 705160.