Brand Guidelines

Version 1.0

Contents

Brand Assets & Rules

  1. Logo
  2. Typography
  3. Colours
  4. Illustrations & Graphics
  5. Photography

Collateral & Best Practices

  1. Presentations
  2. Stationery
  3. Email signatures
  4. Whitepapers
  5. One pagers
  6. Digital ads
  7. Email templates 

Brand Strategy

  1. Positioning
  2. Personality
  3. Values

Writing for n-Coders

  1. Voice
  2. Tone
  3. Branded terms
  4. Grammar 

Logo

Typography

Poppins

Through gamification and immersion.

Colours

#171721
#191824
HEX #0099ff
RGB 0, 153, 255
CMYK 73, 35, 0, 0
PMS 2925 C
HEX #cc00ff
RGB 204, 0, 255
CMYK 204, 0, 255
HEX #ff0099
RGB 255, 0, 153
CMYK 0, 90, 0, 0

Illustrations & Graphics

Photography